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He would play the album straight through, occasionally approaching the floor of the packed arena, serving as his own hype man. From the center of the stadium, Kanye appeared like a red dot in a minimalist sea of white, which one imagines is Ye’s platonic aesthetic ideal. We realize later that this was partly because 2Chainz was backstage recording a verse. Everyone is, of course, recording the exact same video. Indeed, ever the nonconformist, out came Kanye on a 90-something-degree night wearing a bright-red puffer coat from his upcoming Gap collection. Though the crowd seemed at least partially curious as to what Kanye himself would wear. When the lights finally went down, nobody’s outfit mattered. People wore quite a bit of Heron Preston and Amiri, too. There were Yeezy slides, vintage Maison Margiela coats, Giuseppe shoes, and Fashion Nova dresses. Speaking of clothes, half of the crowd looked like they were going to Fashion Week in Paris and the other half looked like they grabbed the first thing in their closet. There was a second round of merchandise set up shortly thereafter - the long-sleeves now went for $100. One man, who had come in from North Carolina, managed to secure a shirt and declined offers of up to $500 for the piece. The first round sold out quickly, despite there being a two-per-customer limit. There was just a single item available, a long-sleeve T-shirt featuring Donda West’s childhood photo, for $120. It appears Kanye somehow managed to breathe life into the “Send It Up” lyric “Can you get my Benz in the club?”īefore most people took their seats, we were thrust into a capitalist onslaught at the merchandise table.
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And if you actually drove a Mercedes, you were able to park for free in a lot right next to the stadium. There were the obligatory hustlers charging $40 for parking spots 10 minutes on foot from the Mercedes Benz Stadium. There was traffic everywhere and a number streets were blocked off. On the night of the show, the city was abuzz. And Kanye donated thousands of free passes to six black colleges in Atlanta: Clark, Morehouse, Spelman, Morris Brown, Morehouse School of Medicine, and ITC. Before we knew it, we had a Donda listening party slated for a sweltering summer night in Atlanta. By midweek, calls were made, photos were posted, and an album teaser featuring Sha’Carri Richardson and a new song called “No Child Left Behind” was released.
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It came as a surprise to fans who have been eagerly awaiting the rapper’s next move ever since it was reported that he was recording new music in Mexico the previous March. It all started in Vegas last Sunday, when Kanye West hosted an invite-only listening party for his 10th studio album, Donda.